Food & Beverage Case Studies
A popular guacamole brand struggled to out-perform other players in the ready-to-eat guacamole category and wanted to understand why. The company needed to understand exactly what product experience their guac-loving consumers were looking for in order to crush the competition.
The leading US pet food producer realized they needed to step up their Super Premium Cat Food formula to compete. The client needed to understand which sensory elements matter the most to pet parents to optimize their recipe and continue their legacy of excellence.
Maple Hill Creamery, a large organic dairy brand, wanted to take its low-sugar offerings to the next level by completely removing sugar from its milk products. To ensure the new product maintained its farm-fresh, creamy taste without the sugar, they needed to understand their consumers’ dairy priorities.
A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.
The fourth largest pizza restaurant franchise in the US had recently released a new single serve product into four test markets.
A leading healthy snack bar brand was looking to leverage consumer insights to co-create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.
The third largest CPG company in North America was seeking feedback on their new meal kits, designed to be a quick and easy solution for a fresh dinner every night.
The most disruptive protein bar brand in the health food industry wanted to see how their nutrition bars stacked up to their competitors.
Chicago-based food consulting company needed an efficient and agile strategy for testing a new flavor product prior to launch.
Nutritional beverage and supplements brand was developing concepts in-house and wanted to gather feedback from consumers to ensure their innovation is driven by both core subscriber consumers and current nonsubscribers to continue delighting loyalists, as well as attract new consumers to the brand.
The leading producer of refrigerated salsa and dips conducted research with Curion to optimize their existing salsa product. Based on the results, Curion’s recommended changes were made and the client came back to validate their reformulated salsa product with consumers.
