Define Test Audience
Curion recruited 149 consumers who use boxed pancake mix at least once every three months.
Product Testing with Consumers
Participants evaluated two pairs of samples, each consisting of one prototype and one control.
Define Test Method
We launched a Central Location Test (CLT) to gauge consumers’ overall liking and risk of product alienation in a controlled environment.
Compare and Analyze
Our team pulled Curion Scores™ for each prototype to compare against the original formula’s results.
While our CLT methodology proved the samples to be neck-and-neck in terms of product-liking and risk of alienation, The Curion Score’s™ market-aligned perspective illuminated which prototype would best perform within the category. Our layered approach to research empowered elevated decision-making, mitigated risk of consumer rejection, and saved our client over $500K in ingredients, with just a $20K investment.