Recent Case Studies
A well-known popular fast-food giant was exploring a cost-effective formulation change for a key menu item that drives 30% of their business. Using the Curion Score™, the client armed themselves with higher confidence to make a high-impact cost savings decision on a key product on their menu, allowing them to retain their competitive edge without diminishing product quality.
A new fragranced household wipe prototype delights consumers and outshines its existing line and competition, making room for a clean sweep for product success.
Through Curion’s research, the client harnessed the power of Gen Z’s spending reach around new snacking products that fill whitespace opportunities to delight the young Zoomer generation.
Consumer-driven innovations forged a new path for the client into premium product placements, with a focus on unique and healthy flavor blends.