Durable Goods Case Studies

Worth the investment: insights for durable goods

Understanding how consumers spend their time and what they value and expect from durable goods purchases is critical to successfully launching durable goods. We empower our clients with fully-formed product stories that capture consumers’ experiences from order placement throughout the product’s lifespan.

Durable Goods Case Studies

Leading provider of household products was looking to determine the ideal features for a new and enhanced slow cooker liner to create the optimal product design.
A coffee machine company wanted to explore consumer perception of one-step espresso machines versus other out-of-home experiences and determine which of their user interfaces was preferred among consumers.