Durable Goods Case Studies

Worth the investment: insights for durable goods

Understanding how consumers spend their time and what they value and expect from durable goods purchases is critical to successfully launching durable goods. We empower our clients with fully-formed product stories that capture consumers’ experiences from order placement throughout the product’s lifespan.

Durable Goods Case Studies

A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
A large photography and image sharing company decided to expand their photo tile products to include canvas as a print medium offering. They wanted to gauge consumers’ reactions to this new product and understand how it measured up against their metal tile and framed tile options.
A large beauty and personal care company decided to launch a middle-priced hair styling brush to fill a gap in a sector projected to grow from 7.8B in 2020 to 10.5B in 2025. To ensure the product is aligned with consumers’ needs and desire for efficiency, the company tested the UI and UX across a wide range of hair styles.
A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction in terms of ease of use, cooking performance, and how their corresponding app interacts with the stove.
A glassware company wants to understand how consumers perceive the function and aesthetic of their product compared to other leading glassware companies.
Leading provider of household products was looking to determine the ideal features for a new and enhanced slow cooker liner to create the optimal product design.
A coffee machine company wanted to explore consumer perception of one-step espresso machines versus other out-of-home experiences and determine which of their user interfaces was preferred among consumers.