First, we identified pet food’s physical attributes into characteristics most likely to be considered by pet parents, including shape, size, color, and smell.
Through our Curion BluePrint model, we distilled insights for each product feature.
Then, we developed each testing stage to focus on a different sensory characteristic.
Pet parents analyzed each feature’s ability to convey the desired result through numerical rating and open-ended, focused discussion.
By siloing pet food elements and uncovering qualitative and quantitative insights for each, we provided actionable, measurable direction forward.
Using our insights, the client adjusted their product R+D to reflect pet parents’ priorities and create a product that affirms their pet health goals. This newly-launched reformulated cat food recipe exceeded consumers’ expectations and reinforced the clients’ majority market share in the pet food space.