XP Xperience Performance

Seamlessly connecting your brands to your consumers.

Product Experience Performance (PXP) is our platform to connect companies and their consumers. Our Curion teams collaborate every day and are dedicated to guiding you through your product insights journey, with a seamless transfer of knowledge at every step.

Curion PXP logo
Curion PXP circle diagram
Curion ExplorationXP

Identify Needs & Wants

Discover undeveloped whitespace opportunities and Identify blue ocean strategies.

  • FuelXP™
  • Shopper Journey
  • Attitude & Usage
  • Segmentation
Curion DevelopmentXP

Conceptualize Breakthrough Ideas

New product prototypes and trial techniques built to break the boundaries of innovation.

  • CLTs/HUTs (guidance)
  • QSI™
  • Curion QDA®
  • BluePrint
Curion PXP circle diagram
Curion RenovationXP

Continue Delivering Results

Reassess and enhance product performance with revised explorations and reinvention.

  • Curion Score™
  • Discrimination Testing
  • PROP™
  • Curion QDA®
Curion ValidationXP

Build Confidence in Your Launch

Interpret the authenticity of the product idea with testing, resulting in clarity for market preparation.

  • Curion Score™
  • CLTs / HUTs (confirmatory)
  • LifeLabs™
  • Category Benchmarking
Curion CommercializationXP

Perform and Optimize

Develop product marketing and emotion-led advertising to engage consumers for optimum performance.

  • Brand Tracking
  • Brand Stretch
  • Claims Testing
  • In-Market Assessment
Curion RenovationXP

Continue Delivering Results

Reassess and enhance product performance with revised explorations and reinvention.

  • Curion Score™
  • Discrimination Testing
  • PROP™
  • Curion QDA®

Wherever you are on your product testing journey, we will meet you. Our PXP™ platform allows multiple ways to partner with us so you can jump in at any stage, any time, and still see the full force and long-term benefits we bring to you.

How We Do What We Do

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Dedicated Team
Icon: Operational Efficiencies
Operational Efficiencies
Icon: Best Practices
Best Practices

What This Means To You

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Agility
Icon: Time Savings
Time Savings
Icon: Cost Efficiencies
Cost Efficiencies