To help the client achieve such a wide spectrum of goals, Curion created three different phases leveraging it’s insights divisions to help further shed light on areas for optimization ranging from communication to product quality and market readiness.
Phase 1: 7-day digital ethnography
Early stage insights to drive development and messaging
Phase 2: Central Location Test (CLT)
Prototype testing, packaging, and benchmarking
Phase 3: Qualitative Data Collection
In-depth follow up for deeper understanding
Current instant coffee consumers showed less discrimination & preference than whole bean consumers.
The client’s dark roast option met the action standard, but the medium roast required optimizations before launch.
Leveraging a wide range of expertly designed methodologies, along with the expertise of our in-house insights team, Curion provided clear direction for every aspect of product development, including packaging, messaging, product formulation, and positioning.
The client launched a superior product that surpassed current products offered in the marketplace, quickly becoming the market leader and doubling it’s brand recognition.