Food & Beverage Case Studies

A large coffee company decided to diversify its offerings and expand into the instant coffee space. To create a market-share winning product, the client needed to understand what consumers want from their instant coffee experience, how to communicate with their target audience, and how their product measures up against the competition.
A large national retailer wanted to streamline its private label portfolio and ensure its offerings exceeded customer expectations. After consolidating and optimizing product lines, the client hoped to leverage marketing and product placement to create brand-aligned shopping experiences. To center retail journeys around its brand narrative and products, the grocery line needed to understand consumers' priorities and mindsets.
Our current economic climate introduces obstacles for many companies, including supply chain delays and inflation. A large breakfast food manufacturer facing these challenges decided to reformulate a product line to lower costs and increase profit margin. To avoid alienating and losing valued customers, the client wanted to ensure their updated recipe measured up to the original product experience.
A beverage brand leveraged Curion’s extensive product database and it’s first-of-its kind composite score, Curion Score, to give a new perspective that transcended beyond the scope of their study.  Using the new-to-the-world product, the brand was able to show their product performed better than their key competitors, not only among the products they tested but also others in the category.
A well-known confectionery brand developed a new flavor to their established line of candy to create novelty and excitement in their product line. Their goal was to develop a “good enough” product extension, not disrupt the market or create a superior product. They needed a simple answer to the question, “is the quality on par?”
A well-known confectionery brand developed a new flavor to their established line of candy to create novelty and excitement in their product line. Their goal was to develop a “good enough” product extension, not disrupt the market or create a superior product. They needed a simple answer to the question, “is the quality on par?”
A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.
American, multinational fast food chain takes on mission to discover consumer preferences of key product components to revitalize their chicken sandwich.
The fourth largest pizza restaurant franchise in the US had recently released a new single serve product into four test markets.
A leading healthy snack bar brand was looking to leverage consumer insights to co- create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.
The third largest CPG company in North America was seeking feedback on their new meal kits, designed to be a quick and easy solution for a fresh dinner every night.