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Durable Goods

A leading coffee maker wanted to update their internal lexicon to better align with consumers’ priorities. To truly challenge their historical assumptions and create more consumer-centric definitions to use in their design guidelines, the client needed transparency into the minds of their consumers.
A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
A large photography and image sharing company decided to expand their photo tile products to include canvas as a print medium offering. They wanted to gauge consumers’ reactions to this new product and understand how it measured up against their metal tile and framed tile options.
A large beauty and personal care company decided to launch a middle-priced hair styling brush to fill a gap in a sector projected to grow from 7.8B in 2020 to 10.5B in 2025. To ensure the product is aligned with consumers’ needs and desire for efficiency, the company tested the UI and UX across a wide range of hair styles.
A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction in terms of ease of use, cooking performance, and how their corresponding app interacts with the stove.