Durable Goods

Our proprietary six-step process generated unique ideas that filled a 5-year product pipeline, igniting a new energy and inspiring the company and upper management.​

A leading coffee maker wanted to update their internal lexicon to better align with consumers’ priorities. To truly challenge their historical assumptions and create more consumer-centric definitions to use in their design guidelines, the client needed transparency into the minds of their consumers.

A large photography and image sharing company decided to expand their photo tile products to include canvas as a print medium offering. They wanted to gauge consumers’ reactions to this new product and understand how it measured up against their metal tile and framed tile options.

Reynolds parchment paper users loved the paper, but had a few complaints. Determined to find a way to give their consumers a better user experience, Reynolds developed a new packaging structure featuring four different sets of instructions for consumers to test and highlight areas for optimization.

A large beauty and personal care company decided to launch a middle-priced hair styling brush to fill a gap in a sector projected to grow from 7.8B in 2020 to 10.5B in 2025. To ensure the product is aligned with consumers’ needs and desire for efficiency, the company tested the UI and UX across a wide range of hair styles.

A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction in terms of ease of use, cooking performance, and how their corresponding app interacts with the stove.

A glassware company wants to understand how consumers perceive the function and aesthetic of their product compared to other leading glassware companies.

Leading provider of household products was looking to determine the ideal features for a new and enhanced slow cooker liner to create the optimal product design.

A popular food manufacturer wanted to test out their new instant oatmeal dispensers to glean any insights for potential optimizations. Using tools available in Curion’s Digital Solutions Toolkit, the client was able to glean several important insights about their instant oatmeal dispensers including flavor offerings, price point, and design. Armed with new information, the client was able to optimize the product and prepare for a live launch.