Personal Care Case Studies

Where insights get personal. 

Consumers hold personal care products to a different standard. Even though consistency and familiarity rule, the allure of novelty is never far off for even the most loyal customer. We partner with companies to ensure their products achieve the perfect alchemy of stability, innovation, and quality.

Personal Care Case Studies

In an effort to be more sustainable, New York based, multinational personal care and household products company was looking to optimize its larger, multi-pack packaging for one of its soap-bar brands, while maintaining the freshness of each soap bar.
A leader in the personal care industry was interested in comparing two of their key products vs the competitive landscape to understand category drivers & identify any opportunities for product improvement.
Key health & beauty aid company wanted to validate the impact of an ingredient change in more consumer realistic situations utilizing a sequential monadic testing design.