Personal Care Case Studies

In an effort to be more sustainable, New York based, multinational personal care and household products company was looking to optimize its larger, multi-pack packaging for one of its soap-bar brands, while maintaining the freshness of each soap bar.
A leader in the personal care industry was interested in comparing two of their key products vs the competitive landscape to understand category drivers & identify any opportunities for product improvement.
Key health & beauty aid company wanted to validate the impact of an ingredient change in more consumer realistic situations utilizing a sequential monadic testing design.