Home Care Case Studies

Consumer insights that are close to home.

Since spending an increased amount of time at home during COVID-19, consumers prioritize optimizing their living spaces and creating the most efficient, comfortable environment for themselves. We partner with home goods companies to showcase precisely what consumers crave from their home experiences, from cooking appliances to coffee makers.

Home Care Case Studies

Reynolds parchment paper users loved the paper, but had a few complaints. Determined to find a way to give their consumers a better user experience, Reynolds developed a new packaging structure featuring four different sets of instructions for consumers to test and highlight areas for optimization.
A major flavor and fragrance manufacturer wanted to assess acceptance and purchase interest of two fragrance candidates with respondents experiencing the full product usage cycle.