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As an insights company, we dedicate ourselves to sharing industry trends, news, and learning directly with our clients. One of the many ways we intentionally build our insights community is through our illuminating, client-centric events. From webinar series to industry-specific seminars, Curion is constantly creating new opportunities to discuss and learn alongside our clients.
Featured Event
We’re breaking down the highlights from both seasons of Paul Earle’s A Front Row at the Innovation Revolution podcast series.
Events & Webinars
- May 12, 2022
- Event
Paul Earle, thought leader and entrepreneur, interviews brilliant and bold people turning things upside down in a consumer world that is still undergoing a full-blown revolution.
- October 9, 2022
- Event
The Fast Casual Executive Summit brings together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment.
- July 20, 2022
- Event
Two-day gatherings of client-side researchers and their vendor partners, Quirks Events feature concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the center of the action.
- May 18, 2022
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Quirk's presents Wisdom Wednesday Webinars, a free mini-event featuring a series of webinars. Register now to listen to our Curion session.
- April 11, 2022
- Event
Register now to hear Curion's session on powering true product understanding across markets and category while spending less.
News & Articles
Curion, a full-service product and packaging consumer insights firm, is pleased to announce the successful search for its new CFO, a key leader position filled on December 13th 2022 by Brian Rose.
Because emotions are so subjective and difficult to quantify, understanding them as a driving force behind consumer decision-making requires a way to measure emotions accurately and reliably. American Psychologist James Russell created the Mood Circumplex of Affect, which has been proposed as a general model of human emotions. When our emotions are positive and deactivated, we may feel calm and relaxed. On the other hand, if our emotions are negative and deactivated, we are depressed and bored.
Headquartered in Chicago, IL, Curion partners with the majority of global Fortune 100 companies to provide strategic, research-based data insights designed to address clients’ global initiatives. The opening of the new Sandy Springs Consumer Center expands Curion’s footprint in the Atlanta metro area. The Center will provide additional capacity to meet the ever-growing research needs of its customers by better connecting them with consumers via the most advanced technology, research methods, and cutting-edge solutions.
The role of emotion in consumers’ quick-serve experiences becomes particularly relevant in the context of product-liking and consumer experience. Emotions are the neural glue that connects every facet of our human experience, including movement, memory, metabolism, thoughts, context, and sensations. Acting as gatekeepers to our conscious lives, emotions dictate what we pay attention to, help us prioritize information, and determine how we react.
The Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. The Curion Score is analyzed against products within a category to reveal competitive advantages, gauge market readiness, and empower more comprehensive product understanding.
"Summit Park’s depth of experience, leadership, and overall historical success were a perfect fit to achieve Curion’s goals and grow our platform to a world-class leader in consumer product insights. I look forward to the next chapter of industry disruption partnering with the Summit Park team."
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