Glassware Company Analyzes Consumers' Priorities

Glassware company gains product transparency through insights.
A glassware company wants to understand how consumers perceive the function and aesthetic of their product compared to other leading glassware companies.


Our insights uncovered pivotal style and usage optimizations and allowed our client to align their product with client expectations.

Our Approach

Step 1


Our leaders work closely with client teams to identify every market opportunity and business objective.

Step 2


We then take a research-driven, holistic approach to outlining an effective insights solution that aligns with our clients unique needs.

Step 3


By leveraging our wide spectrum of custom methodologies, we facilitate the perfect combination of consumer-center testing and in-context and digital testing.



Our insights helped the client avoid launching a product that would decrease consumer acceptance saving millions of dollars in production and marketing.