Our Approach
Step 1
Strategy
Our leaders work closely with client teams to identify every market opportunity and business objective.
Step 2
Design
We then take a research-driven, holistic approach to outlining an effective insights solution that aligns with our clients unique needs.
Step 3
Method
By leveraging our wide spectrum of custom methodologies, we facilitate the perfect combination of consumer-center testing and in-context and digital testing.
Insights
- Regardless of how stylish a product is, the most critical factor in consumer acceptance is functionality.
- Consumers also preferred products that clicked when closed because they felt the contents were more secure.
Results
Our insights helped the client avoid launching a product that would decrease consumer acceptance saving millions of dollars in production and marketing.
