We recruited participants who owned an induction stove to cut down on the user learning curve.
Participants came into facilities to test the product in pairs of twos, four times a day, for three days.
The corresponding app led participants through the cooking experience with a moderator asking specific questions about different situations.
All sessions were live-streamed to provide an in-context insight into the consumer experience.
The client pivoted the design to a more user-friendly mechanical experience and positioned their product to successfully gain a significant share of the induction oven industry, which is expected to grow by 1.08B from 2021-2024.