Household Product Brand Streamlines Design to Meet Consumer Needs

slow cooker
When simplifying means increasing consumer convenience, less really is more.
Leading provider of household products was looking to determine the ideal features for a new and enhanced slow cooker liner to create the optimal product design.


Our client leveraged data to move forward with the simplest design, mitigate losses through preliminary research, increased shelving positioning, and increase sales by 22% YTD.

Our Approach

2 days. 6 interactive focus groups. 5 different prototypes.

Step 1

Define Test Parameters

Consumers were asked to stress test each liner prototype by making two recipes. One recipe was heavy and sticky, the other was heavy and liquidy.

Step 2

Focus Group Sessions

Two-hour sessions exposed consumers to the entire product usage cycle – prep, usage, serving and storage.

Step 3

Gather Insights

Consumers were asked to evaluate the features of each prototype.