We conducted preliminary research to ensure the styling directions covered each metric needing to be tested.
We recruited consumers with a wide spectrum of hair consistency and texture, from straight to curly.
Participants hair washed and blowdried their hair, then followed detailed directions to style their hair with the device.
They immediately filled out a survey to record their experience.
The client realigned their product with consumers’ feedback, resulting in a highly successful market launch. As the hot air dryer quickly gained traction, it successfully filled the market gap and exceeded consumer expectations.