We conducted preliminary research to ensure the styling directions covered each metric needing to be tested.
We recruited consumers with a wide spectrum of hair consistency and texture, from straight to curly.
Participants hair washed and blowdried their hair, then followed detailed directions to style their hair with the device.
They immediately filled out a survey to record their experience.
Our insights provided product and design adjustments necessary to enter the heated hair brush market and gain a new consumer market share that are willing to pay more for quality without purchasing the most expensive tool in the space.