Recent Case Studies
A popular hair care brand wanted to connect with their consumers to gain insight into where their product stacked up to the competition and what opportunities they had for optimization relative to the competition.
The fourth largest pizza restaurant franchise in the US had recently released a new single serve product into four test markets.
A leading healthy snack bar brand was looking to leverage consumer insights to co-create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.
The third largest CPG company in North America was seeking feedback on their new meal kits, designed to be a quick and easy solution for a fresh dinner every night.
The most disruptive protein bar brand in the health food industry wanted to see how their nutrition bars stacked up to their competitors.
A leader in the personal care industry was interested in comparing two of their key products vs the competitive landscape to understand category drivers & identify any opportunities for product improvement.