Recent Case Studies
A large beauty and personal care company decided to launch a middle-priced hair styling brush to fill a gap in a sector projected to grow from 7.8B in 2020 to 10.5B in 2025. To ensure the product is aligned with consumers’ needs and desire for efficiency, the company tested the UI and UX across a wide range of hair styles.
A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction in terms of ease of use, cooking performance, and how their corresponding app interacts with the stove.
A glassware company wants to understand how consumers perceive the function and aesthetic of their product compared to other leading glassware companies.
A mass-brand cosmetics leader has developed 2 new natural lipstick formulations for their legacy brand to gain space in the natural cosmetic category.
The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.
In an effort to be more sustainable, New York based, multinational personal care and household products company was looking to optimize its larger, multi-pack packaging for one of its soap-bar brands, while maintaining the freshness of each soap bar.