Personal Care

A tech-forward and sustainable ingredients hair care company was interested in determining consumer acceptance and assessing emotional characteristics and reactions to fragrances. Curion's insights boosted confidence in fragrance decisions year after year with sustainability in might for this client.

Curion BluePrint provides non-traditional and deep insights at the front end of innovation to help create a new line of premium oral beauty care products to be sold in specialty beauty stores. The result? A refined and improved “blueprint” for successful product development. ​

A mass-brand cosmetics leader has developed 2 new natural lipstick formulations for their legacy brand to gain space in the natural cosmetic category.

In an effort to be more sustainable, New York based, multinational personal care and household products company was looking to optimize its larger, multi-pack packaging for one of its soap-bar brands, while maintaining the freshness of each soap bar.

A popular hair care brand wanted to connect with their consumers to gain insight into where their product stacked up to the competition and what opportunities they had for optimization relative to the competition.

A leader in the personal care industry was interested in comparing two of their key products vs the competitive landscape to understand category drivers & identify any opportunities for product improvement.

Key health & beauty aid company wanted to validate the impact of an ingredient change in more consumer realistic situations utilizing a sequential monadic testing design.