Annotation 2023-06-01 093239

Personal Care

A tech-forward and sustainable ingredients hair care company was interested in determining consumer acceptance and assessing emotional characteristics and reactions to fragrances. Curion's insights boosted confidence in fragrance decisions year after year with sustainability in might for this client.
Curion BluePrint provides non-traditional and deep insights at the front end of innovation to help create a new line of premium oral beauty care products to be sold in specialty beauty stores. The result? A refined and improved “blueprint” for successful product development. ​