Recent Case Studies
A tech-forward and sustainable ingredients hair care company was interested in determining consumer acceptance and assessing emotional characteristics and reactions to fragrances. Curion's insights boosted confidence in fragrance decisions year after year with sustainability in might for this client.
A well-known and trusted sweet confections company is exploring options to manufacture two of their popular hard candy line varieties at a co-manufacturer and wants to confidently ensure that the quality of their products is maintained by testing current sample products against the co-manufacturers sample.
Using the Curion Score™, a Fortune 100 confectionery brand avoided launching an inferior and underperforming product that would have resulted in a loss of millions in revenue if they had been steered by their traditional CLT and OAL approach alone.
A popular and traditional brand of soft drinks was concerned about maintaining relevance with a younger demographic of consumers. They sought to create a new-to-its-kind and game-changing product that will create an impact among young adults. Our co-creation methodology is approached with 3 crucial elements in mind to help teams produce new and unique game-changing ideas with impact:
Curion's interactive focus group sessions helped a multinational QSR discover key attributes and consumer preferences to help streamline their chicken sandwich product user journey, realizing that moving forward with the simplest design allows big wins for the client.
A large QSR company analyzed their chicken sandwich alongside their competition’s iterations to uncover opportunities to optimize and produce a higher quality product. To understand in a measurable, actionable capacity what differentiated our client’s product from their competition, we leveraged our Quantitative Descriptive Analysis sensory attributes that drove the liking of each QSRs sandwich, effectively and accurately pinpointing the “why” behind consumers’ decision-making method.