Recent Case Studies
After Wendy’s created their new hot and crispy fry, Wendy’s wanted evidence that consumers preferred their new fry recipe over their largest competitor for advertising purposes.
Reynolds parchment paper users loved the paper, but had a few complaints. Determined to find a way to give their consumers a better user experience, Reynolds developed a new packaging structure featuring four different sets of instructions for consumers to test and highlight areas for optimization.
A large beauty and personal care company decided to launch a middle-priced hair styling brush to fill a gap in a sector projected to grow from 7.8B in 2020 to 10.5B in 2025. To ensure the product is aligned with consumers’ needs and desire for efficiency, the company tested the UI and UX across a wide range of hair styles.
A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction in terms of ease of use, cooking performance, and how their corresponding app interacts with the stove.
A glassware company wants to understand how consumers perceive the function and aesthetic of their product compared to other leading glassware companies.
The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.