Recent Case Studies
Papa Johns took a deep dive into the minds of stuffed crust-lovers to identify consumers’ stuffed-crust priorities, product performance differentiators, and opportunities for communication optimization.
Maple Hill Creamery, a large organic dairy brand, wanted to take its low-sugar offerings to the next level by completely removing sugar from its milk products. To ensure the new product maintained its farm-fresh, creamy taste without the sugar, they needed to understand their consumers’ dairy priorities.
A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
A large photography and image sharing company decided to expand their photo tile products to include canvas as a print medium offering. They wanted to gauge consumers’ reactions to this new product and understand how it measured up against their metal tile and framed tile options.
After Wendy’s created their new hot and crispy fry, Wendy’s wanted evidence that consumers preferred their new fry recipe over their largest competitor for advertising purposes.
Reynolds parchment paper users loved the paper, but had a few complaints. Determined to find a way to give their consumers a better user experience, Reynolds developed a new packaging structure featuring four different sets of instructions for consumers to test and highlight areas for optimization.