Cat

Food and Beverage

The leading US pet food producer realized they needed to step up their Super Premium Cat Food formula to compete. The client needed to understand which sensory elements matter the most to pet parents to optimize their recipe and continue their legacy of excellence.
Maple Hill Creamery, a large organic dairy brand, wanted to take its low-sugar offerings to the next level by completely removing sugar from its milk products. To ensure the new product maintained its farm-fresh, creamy taste without the sugar, they needed to understand their consumers’ dairy priorities.
A top beverage company experimented with the sugar source for their most popular sports drink. To understand how each formula affected athletes’ performance in real time, they captured in-the-moment insights during real-life stationary bike workouts.
The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.
Nutritional beverage and supplements brand was developing concepts in-house and wanted to gather feedback from consumers to ensure their innovation is driven by both core subscriber consumers and current nonsubscribers to continue delighting loyalists, as well as attract new consumers to the brand.