Annotation 2023-02-27 114410

Food and Beverage

A large ice cream company wanted a deeper understanding of the novelty ice cream category. They needed transparency into what drives consumer liking and insight into top products’ competitive advantages.
With wine consumption rates down 2% YOY and the hard seltzer market growing fast, Constellation Brands wanted to leverage its Woodbridge Wine brand to make a big splash in the ready-to-drink category. Realizing “wine soda” could marry the desire for novel alternative alcoholic beverages with a tried-and-true product, the company needed insights to turn the concept into a “cheers!” worthy reality.
A large coffee company decided to diversify its offerings and expand into the instant coffee space. To create a market-share winning product, the client needed to understand what consumers want from their instant coffee experience, how to communicate with their target audience, and how their product measures up against the competition.
A large national retailer wanted to streamline its private label portfolio and ensure its offerings exceeded customer expectations. After consolidating and optimizing product lines, the client hoped to leverage marketing and product placement to create brand-aligned shopping experiences. To center retail journeys around its brand narrative and products, the grocery line needed to understand consumers' priorities and mindsets.
Our current economic climate introduces obstacles for many companies, including supply chain delays and inflation. A large breakfast food manufacturer facing these challenges decided to reformulate a product line to lower costs and increase profit margin. To avoid alienating and losing valued customers, the client wanted to ensure their updated recipe measured up to the original product experience.
A beverage brand leveraged Curion’s extensive and new-to-its-kind product performance metrics, Curion Score™, to give a new perspective that transcended beyond the scope of their study. Deeper insights were needed across a variety of metrics to determine if it is superior against its competition and category in order to assure executives that this product is a great investment.
A large confectionary company wanted to create a chewing gum product that wasn’t simply better than its direct competitors, but to curate an unparalleled gum experience across the entire category. Achieving this goal meant forming an objective, data-driven understanding of product performance.
A well-known confectionery brand developed a new flavor to their established line of candy to create novelty and excitement in their product line. Their goal was to develop a “good enough” product extension, not disrupt the market or create a superior product. They needed a simple answer to the question, “is the quality on par?”