Food and Beverage

A beverage brand leveraged Curion’s extensive and new-to-its-kind product performance metrics, Curion Score™, to give a new perspective that transcended beyond the scope of their study. Deeper insights were needed across a variety of metrics to determine if it is superior against its competition and category in order to assure executives that this product is a great investment.

A large confectionary company wanted to create a chewing gum product that wasn’t simply better than its direct competitors, but to curate an unparalleled gum experience across the entire category. Achieving this goal meant forming an objective, data-driven understanding of product performance.

A well-known confectionery brand developed a new flavor to their established line of candy to create novelty and excitement in their product line. Their goal was to develop a “good enough” product extension, not disrupt the market or create a superior product. They needed a simple answer to the question, “is the quality on par?”

A popular guacamole brand struggled to out-perform other players in the ready-to-eat guacamole category and wanted to understand why. The company needed to understand exactly what product experience their guac-loving consumers were looking for in order to crush the competition.

The leading US pet food producer realized they needed to step up their Super Premium Cat Food formula to compete. The client needed to understand which sensory elements matter the most to pet parents to optimize their recipe and continue their legacy of excellence.

Maple Hill Creamery, a large organic dairy brand, wanted to take its low-sugar offerings to the next level by completely removing sugar from its milk products. To ensure the new product maintained its farm-fresh, creamy taste without the sugar, they needed to understand their consumers’ dairy priorities.

The world’s leading manufacturer of confectionery, pet food, and other food products partnered with Curion to understand how consumer perception, satisfaction, and consumption of their mini chocolates is impacted when consumed in different environments.

The fourth largest pizza restaurant franchise in the US had recently released a new single serve product into four test markets.

A leading healthy snack bar brand was looking to leverage consumer insights to co-create the optimal product with all variables considered from packaging and size to appearance and flavor varietals.