Food and Beverage

Nutritional beverage and supplements brand was developing concepts in-house and wanted to gather feedback from consumers to ensure their innovation is driven by both core subscriber consumers and current nonsubscribers to continue delighting loyalists, as well as attract new consumers to the brand.
The leading producer of refrigerated salsa and dips conducted research with Curion to optimize their existing salsa product. Based on the results, Curion’s recommended changes were made and the client came back to validate their reformulated salsa product with consumers.​