Annotation 2024-01-31 153554


A well-known popular fast-food giant was exploring a cost-effective formulation change for a key menu item that drives 30% of their business. Using the Curion Score™, the client armed themselves with higher confidence to make a high-impact cost savings decision on a key product on their menu, allowing them to retain their competitive edge without diminishing product quality.
Curion's interactive focus group sessions helped a multinational QSR discover key attributes and consumer preferences to help streamline their chicken sandwich product user journey, realizing that moving forward with the simplest design allows big wins for the client.
A large QSR company analyzed their chicken sandwich alongside their competition’s iterations to uncover opportunities to optimize and produce a higher quality product. To understand in a measurable, actionable capacity what differentiated our client’s product from their competition, we leveraged our Quantitative Descriptive Analysis sensory attributes that drove the liking of each QSRs sandwich, effectively and accurately pinpointing the “why” behind consumers’ decision-making method.
Papa Johns took a deep dive into the minds of stuffed crust-lovers to identify consumers’ stuffed-crust priorities, product performance differentiators, and opportunities for communication optimization.