Curion implemented a CLT across 5 consumer centers, where a variety of samples were evaluated among 3,000 consumer panelists. The testing and research focused on purchase interest, package texture, package opening features, visual package attributes, and product freshness.
Shelf Set Test
Analysis around competitive shelf set, product visibility, and product perceptions
Analysis around attitude & usage, consumer acceptance, and purchase interest
Consumers recorded their shopper journey experience, capturing first-hand insights from body language cues and direct reactions that revealed deeper insights
With this knowledge in hand, the brand can feel confident in launching this new recycled packaging.