Our Approach
CLT
- Recruitment criteria was outlined and filtered through Curion’s large consumer database.
- Over 500 panelists were invited to 5 different Curion facility locations.
- Panelists committed to a 4-day session, tasting 20 popular beers currently on the market.
- Detailed questionnaire was completed for each product.
Curion QDA®
Curion QDA® is a trained panel research method that provides measures of product sensory attributes similarities and differences.
- A trained SME panel group gathered to fine-tune a lexicon to describe the beer products included in the test.
- A large library of sensory terms were evaluated from categories including appearance, aroma, flavor, mouthfeel, aftertaste, and aftereffects.
- Each beer product was evaluated multiple times by each SME to provide a crystal-clear statistical analysis using unique four-digit blinding codes.
Results
Armed with a deep comprehensive understanding, the client is positioned to execute winning strategies in the marketplace by crafting tailored beer offerings that appeal to specific market preferences while capturing the broader market pulse.
Compare appearance, flavor, and mouthfeel properties of popular in-market beers
Identify key attributes for ideal beer within identified consumer segment and demographic group to enhance overall consumer liking
Evaluate product performance in meeting key attribute ranges
Insights
- Insights around nuanced and diverse perspectives of consumers were uncovered.
- A landmine of attributes was revealed that defines the characteristics of an “ideal beer”, with top drivers of liking including sweet, fruity, and low bitterness.
- Shared commonalities among most beer users were unveiled, along with unique preferences to Hispanic, current Gen Z beer consumers, and non-current Gen Z beer consumers.
