Our Approach
Step 1
Define Test Audience
200 consumers were recruited from four major metropolitan areas according to the following criteria:
- Grocery shoppers responsible for at least 50% of the household shopping
- Purchased & consumed refrigerated mild/medium red salsa in the past 3 months
- Purchased salsa most often from mass grocery, superstore or warehouse club
- 25% purchased client’s brand of salsa in the past 3 months
Step 2
Test Product
A variety of salsa products were tested with timed interval breaks over the course of a 60-minute session.
Step 3
Collect Insights
Participants assessed the previously tested reformulation against our client’s existing product on the market, a competitor’s product, and 2 new, untested reformulations.
Insights
The optimization efforts which resulted in the newly reformulated product were validated as a significant improvement. The newly reformulated recipe outperformed all others in terms of spiciness, fresh appeal, and overall flavor. Of the 5 salsas tested, this salsa was the best liked overall.
Results
The reformulated salsa was introduced into the market and within a few months, became the #1 salsa brand and SKU in the country in its category.
