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Curion Achieves A+ Rating From BBB, Demonstrating Commitment to Customer Satisfaction

Curion announces its accreditation and A+ rating awarded by the Better Business Bureau (BBB). This achievement underscores Curion's dedication to delivering exceptional customer service and high-quality consumer research and insights. The A+ rating from the BBB acknowledges the company's unwavering dedication to providing best-in-class research, insights, and customer service, as well as qualities such as trustworthiness, honesty, transparency, responsiveness, and honorability.

ASBC Brewing Summit: Tapping into Consumer Tastes – How to Design, Execute, and Analyze Consumer-Focused Sensory Testing

Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. ASBC hosts a workshop where Molson Coors Beverage Company moderates alongside Curion to describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.

Michael Nestrud, PhD, On 5 Things You Need To Create a Successful Food or Beverage Brand

As a part of Authority Magazine's series called “5 Things You Need To Create a Successful Food or Beverage Brand”, Michael Nestrud, PhD VP, Strategic Accounts, dug in with impactful answers. "You should have enough knowledge about the purchaser of your product to create a vignette about them. Who are they? Why do they need this product? What similar products do they use? How often will they buy it? What types of shops will they find it at? Very rarely do brands use classic demographics as their primary targets anymore. Now it’s all about targeting behavior and beliefs."

Various testing methods and tools help producers refine snack and bakery products and processes

Launching a new snack or bakery product line is a significant investment—in terms of financial outlay, time put in, resources expended, and other factors. Snack Food & Wholesale Bakery interviewed Curion's Director of Client Services, Rachel Orona, as she answers thought-provoking questions to learn more about developing and testing prototypes in snack and bakery environments.

QSR Uncut: Where is the Restaurant Consumer Really Going?

Rachel Buss, Director of Client Services at Curion, takes us inside the mind of today’s restaurant guest.

Gauging How Products Measure Up to the Competition

In this episode of “Confectionery Conversations”, Candy Industry Senior Editor Liz Parker talks with Michael Nestrud about The Curion Score™, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.

Big Brands Rely on Her to Tell Them What Consumers Want

Keren Novack, president of Curion, was interviewed by Laura Bianchi, an editor of Crain's Chicago Business. "You can’t really understand a client’s objectives and solve problems without tasting or using a product."

A New Key Leader Joins The Curion Team As CFO

Curion, a full-service product and packaging consumer insights firm, is pleased to announce the successful search for its new CFO, a key leader position filled on December 13th 2022 by Brian Rose.

Demystifying Consumer Emotion in the Restaurant industry

Because emotions are so subjective and difficult to quantify, understanding them as a driving force behind consumer decision-making requires a way to measure emotions accurately and reliably. American Psychologist James Russell created the Mood Circumplex of Affect, which has been proposed as a general model of human emotions. When our emotions are positive and deactivated, we may feel calm and relaxed. On the other hand, if our emotions are negative and deactivated, we are depressed and bored.

Curion Announces New Metropolitan State-Of-The-Art Atlanta Area Testing Consumer Center

Headquartered in Chicago, IL, Curion partners with the majority of global Fortune 100 companies to provide strategic, research-based data insights designed to address clients’ global initiatives. The opening of the new Sandy Springs Consumer Center expands Curion’s footprint in the Atlanta metro area. The Center will provide additional capacity to meet the ever-growing research needs of its customers by better connecting them with consumers via the most advanced technology, research methods, and cutting-edge solutions.

The Ingredients for Emotional Fast-Food Connection

The role of emotion in consumers’ quick-serve experiences becomes particularly relevant in the context of product-liking and consumer experience. Emotions are the neural glue that connects every facet of our human experience, including movement, memory, metabolism, thoughts, context, and sensations. Acting as gatekeepers to our conscious lives, emotions dictate what we pay attention to, help us prioritize information, and determine how we react.

Curion launches new product benchmarking game-changer: The Curion Score™

The Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. The Curion Score is analyzed against products within a category to reveal competitive advantages, gauge market readiness, and empower more comprehensive product understanding.
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