Katie Fellows has been promoted from her position as Director of Client Services for the West to the Vice President of Client Services for the Midwest at Chicago based, Curion, the world class consumer insights and sensory company that accelerates client businesses by providing powerful, actionable consumer data for Fortune 500 and other blue-chip companies in the food and beverage, personal care, fine fragrance and home and fabric care industries.
In her new role as VP of Client Services, Katie will be leading strategic consultation for Curion’s Midwest client base in product and marketplace performance. She will also be guiding Curion’s account management and sales teams to meet their revenue targets in the Midwest. Katie’s promotion comes after only eight months with the company, where she worked to design and manage research projects for several of Curion’s largest clients.
Katie has been a sensory & consumer science expert for several leading food & beverage companies for over 15 years. She started her sensory career with Pepsi-Co where she brought her expertise to Tropicana and Gatorade brands. She also worked with KraftHeinz where she managed an internal sensory & consumer science center, helping to conduct strategic market research programs for consumer segmentation, brand health tracking, and product innovation.
Curion CEO, Sean Bisceglia, adds, “Katie’s previous experience at Pepsi and KraftHeinz give her unique insight into the needs of our clients that has helped her successfully grow relationships in the west. It only makes sense to bring her talents to lead our Midwest Team, where she will have the chance to continue meeting and building our clients’ objectives.”
“I believe strongly in Curion’s mission to be disruptors in the industry and drive real value for the clients we support,” says Fellows. “The portfolio of clients in the Midwest is truly impressive,” continues Fellows. “My passion is designing research to have the greatest possible impact on the business. I could not be any more excited to see first-hand how Curion can help each of these clients drive their businesses even further.”
Curion provides world-class quantitative and qualitative product insights. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine not only what products consumers like, but why they are liked and how. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries.
Lisa Spathis, Lisa Spathis Public Relations, Inc.,