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Five Trends That Will Shape the Future of Market Research

Key takeaways from IIEX Europe 2026: why trust now outweighs AI features, data quality beats model choice, and human judgement still leads insights.

The Great Appliance Paradox: Are Brands Racing Toward More Technology While Consumers Are Asking for Something Else?

New Curion research reveals only 11% of consumers are loyal to one or two appliance brands. Read what's driving switching behavior and why smart features are missing the mark.

Movement or Fad? Keren Novack’s Question for CPG Brands

In her first piece for the Forbes Business Council, Curion President Keren Novack breaks down how CPG brands can tell a real movement from a fad.

Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle

Rapid prototyping product testing compresses months of consumer feedback into four days so your team can validate, refine, and launch with confidence before your competitor does.

Key Takeaways from the National Restaurant Association Show 2026

Curion shares their key takeaways from the 2026 National Restaurant Association Show, from AI and automation reshaping operations to the rise of hospitality-driven storytelling and what's next in food and beverage innovation.

Food & Drink Conference 2026: What Matters Now, What’s Next, and How Brands Win

Key takeaways from the 2026 Food & Drink Conference in London, covering GLP-1's impact on food, the alcohol-free shift, protein and fiber trends, and what brands must do to win with today's more selective consumer.

AI in Product Research: Are You Getting Better Answers, or Just Faster Ones?

AI in product research is moving fast. But faster isn't the same as better. Learn the real gap between speed and answers, and what it means for your next product decision.

A Turning Point for Human-Centered Consumer Insights at IIEX

Human-centered consumer insights took center stage at IIEX North America 2026, where brands like PepsiCo, Estée Lauder, and Rivian showcased how behavioral research, contextual design, and responsible AI are reshaping the future of product and market research.

Branded vs. Private Label: What 2,345 Consumers Said About Switching

Private label is winning more shelf space. Here's what 2,345 consumers said about branded vs. private label, and what your product must do to hold its ground.

Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights

Curion shares five perspectives from Quirks Chicago 2026, covering GLP-1 research impacts, AI in market research, packaging innovation, and what's driving smarter consumer insights decisions.

Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding

Emotional branding and consumer behavior explain why Peeps remain a cultural staple despite polarizing opinions. Curion's research of 19,000+ consumer responses reveals how nostalgia and tradition outrank taste in purchase decisions.

Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine

Nearly half of 50+ aged consumers say they make the final purchase decision in health, beauty, and food for their household, but 93% say the brand message misses its mark.