When it comes to adapting to ever-changing consumer preferences, food and beverage companies often exercise one of these options:
1) Change their ingredients in current products to make them healthier, more innovative, or fitting of a new trend or offering
2) Internally develop new products – with all the R&D, marketing, and innovation budgets and time to do so Or,
3) Acquire or merge with a younger company with their finger already on the new product or channel.
The role of acquisitions in the growth of a big brand and a small brand can often be crucial to their long-term success. But, the relationship between those players – and how they wield that capital and their new relationship over time can be even more important.
Join us for a conversation exploring growth capital, the current acquisition space, and the role that the big brand – small brand relationship development plays during our final Founders Series conversation for 2020.