Online research is unlikely to become the new normal

Online research is unlikely to become the new normal 150 150 Katie Maslanka

Curion’s CEO, Sean Bisceglia, shares why in-person research methodologies, from focus groups to category appraisals, are so important. “Regardless of any variance in the online to in-person research ratio, the consumer insights industry will rely on the return of in-person testing to fully inform and empower companies to confidently approach the future.” Check out the full article featured on Quirks