“These days, consumers are switching to a more minimal approach and are making investments in brands they really care about. Brands who want to succeed in the modern beauty industry have to first recognize that and then act accordingly."
There’s no silver bullet that’s going to fix the economy and bring us back to where we were — we all have to just keep putting one foot in front of the other.
“We believe and have confirmed with the 200 brands we service across the global CPG’s that they are thirsty for a more holistic view of their product research from packaging, product testing and most importantly, innovation for their brands.”
Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products.
By trying the item at gyms, bars, restaurants and other places where it’s likely to be used, Sean Bisceglia with Curion said companies are increasing the chance that it will be a success.