Clements is passionate about helping his clients design and execute world-class research, hit deadlines, and exceed expectations with a focus on quality.
With the growing interest of plant-based alternatives, CPG brands are responding quickly to prioritize the development of plant-based dairy products. But does growing interest equal sales? Loyalty in the dairy category is mixed, with a large majority of U.S. consumers still preferring traditional dairy. There's a broader world of innovation that deserves recognition. Consumers are looking for something unique, and new products and strong competition are all clamoring for the best seat at the table.
Cris has a deep understanding of client’s needs, which comes from her passion and expertise with years of experience in qualitative, quantitative, and consumer claims experience in the personal care and cosmetics category.
With over 20+ years of experience in the Innovation, Product Development, and Sensory Space, Maureen brings to Curion her keen eye for business growth, best practices, testing protocols, and efficient roadmaps for driving business performance.
Consumer-led industries are shifting toward Generative AI, from predicting market trends to enhancing consumer experiences. At Curion, we seek to understand how we can use AI to further our mission as an organization to better understand the consumer. Curion is embracing the support of AI to help us further interpret human behavior at scale as we continue to lead in this area.
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations.
A large confectionery company is seeking to develop recyclable packaging for its line of chocolate candy. To mitigate the risk of alienating consumers, the brand is looking for feedback on how this new packaging may impact purchase interest, product freshness, and packaging appearance.
New insights that cover both shared attributes and distinctive qualities in an ideal beer across diverse consumer segments helped carve a unique position for the client to craft precisely tailored products that resonate with specific market preferences while tapping into universal beer trends.
A well-known popular fast-food giant was exploring a cost-effective formulation change for a key menu item that drives 30% of their business. Using the Curion Score™, the client armed themselves with higher confidence to make a high-impact cost savings decision on a key product on their menu, allowing them to retain their competitive edge without diminishing product quality.
