Why does the first bite always taste best? Explore the science behind the "first bite phenomenon" and how Curion Score™ helps remove taste test bias in product insights.
Curion launches Curion Intelligence Reports - research reports designed to help brands stay ahead with real-time consumer insights and product innovation strategies.
With a strong background in client relationship management and CPG insights, Kristin is passionate about building strategic partnerships and delivering creative, actionable solutions that drive brand growth and impact.
Legacy CPG brands are disappearing as cost pressures, shifting consumer values, and ingredient regulations collide. What's driving the crisis, and what can brands do to survive?
Curion takes Quirk's London to discuss how top RTD vodka seltzer brands really perform in blind taste tests. Discover the sensory drivers behind consumer preference and how emotional response shapes product success.
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that better products (not deeper cost cuts) are the key to winning back consumer loyalty.
Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market.
