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Can Your Next Super Bowl Brand Extension Fuel Big-Time Growth?

Article

Discover how Super Bowl brand extensions can drive massive growth. Learn from successful campaigns, explore brand stretch research, and uncover key insights for launching new products on the biggest stage in advertising.

Illuminsight Consumer Trends 2025

QDA Day celebrates 50 years of Curion’s founding method

January 28, 2025
Event

UC Davis and Curion mark 50 years of Quantitative Descriptive Analysis (QDA), reflecting on its pivotal role in shaping consumer insights and product testing.

Transforming the beauty shopping journey by unlocking true accessibility

Curion helped a beauty giant remove accessibility barriers, transform the shopper journey for disabled consumers, and deliver on diversity and inclusion.

Curion Continues Focus on Client Relationships with Addition of Gretchen Ahlstrom in Chief Revenue Officer Role

News, Press Release

Curion announces Gretchen Ahlstrom as Chief Revenue Officer, leveraging her 20+ years of CPG experience to drive growth, innovative insights, and a client-first approach.

Gretchen Ahlstrom

Gretchen Ahlstrom, Curion’s Chief Revenue Officer, brings over 20 years of CPG expertise to drive growth, strengthen client partnerships, and lead innovative research solutions.

Katie Miller

Katie is a highly accomplished marketing research professional with over 20 years of experience in account management and qualitative research operations, known for building lasting client partnerships and delivering creative, consultative solutions across consumer, healthcare, and B2B sectors.

AI Unlocks Raw, Emotional Insights in Fragrance Testing

Curion combined AI and talk-to-text technologies to unlock real, raw consumer reactions, revealing the insights needed to create fragrances that truly connect with consumers.

AI Helps Unlock the Hidden Reasons Behind a Dessert’s Downfall

AI-driven insights help uncover the hidden reasons behind an underperforming product, revealing key consumer perceptions for smarter improvements and better results.

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer

Article

The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind.

Quirk’s New York 2025: Innovating at the Speed of Wellness

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