Our Approach
The client teamed up with Curion to test productivity efforts on two key menu item products.
- Initial CLT was conducted in one market. The results proved the productivity efforts affected the patron eating experience with noticeable changes but inconclusive findings on acceptability.
- Further testing was conducted, but refielded in a second market to gain deeper insights and understanding.
- To ensure absolute confidence for this decision, Curion Score™ was used to show a deeper level of insights, even after looking at the combined set of data from both markets.
Step 1
Define
Define the category and key benchmark products to field study.
Step 2
Score
Employ proprietary technology to distill results – the Curion Score™.
Step 3
Benchmark
Benchmark the Curion Score™ against other tested products.
Step 4
Deliver
Deliver the Curion Score™ with category percentiles and actionable insights.
Insights
- Productivity efforts had no impact to the Curion Score™ for one key menu item product.
- Productivity efforts had positively impacted the Curion Score™ for the other key menu item product.
Results
Based on the deep insights provided by the Curion Score™, the client decided to execute their formulation change and carry out their plans to the next level into large market testing.
