Retail Case Studies
The shopper journey experience gets put under the microscope when a mega CPG retailer examines store messaging across hundreds of locations.
Through a dynamic partnership with Curion, the second-largest supermarket grocery store chain in North America has harnessed strong collaborative strategies to empower multiple divisions under its umbrella.
A large national retailer wanted to streamline its private label portfolio and ensure its offerings exceeded customer expectations. After consolidating and optimizing product lines, the client hoped to leverage marketing and product placement to create brand-aligned shopping experiences. To center retail journeys around its brand narrative and products, the grocery line needed to understand consumers' priorities and mindsets.
