Annotation 2023-12-14 112149

Mega Retailer Gains Winning Edge Through Dynamic Partnership

Product Success At Every Stage And Every Step Of The Journey
Through a dynamic partnership with Curion, the second-largest supermarket grocery store chain in North America has harnessed strong collaborative strategies to empower multiple divisions under its umbrella.

Impact

Utilizing subject-matter experts, product testing, and consumer insights across Curion’s 5 PXP stages, a mega grocery store client solved a huge spectrum of questions, spanning from tactical to strategic, to make informed, efficient, and confident decisions.

The second largest supermarket grocery store chain in North America continues to form a long-standing partnership with Curion to establish and enhance a comprehensive Quality Testing and Improvement Program, inclusive of ongoing product testing and consumer research initiatives, aiming to optimize productivity and division-level decision-making.

Our Approach

Curion works hand-in-hand with the client to seamlessly transform the shopper journey by leveraging data-driven insights to optimize consumer experiences, drive loyalty, and boost retailer sales.

Insights

  • Curion developed a custom-built agile process for delivering results to this client.
  • A dedicated team was formed within Curion, strengthening our SME’s ability to deliver results.
  • A customized digital results dashboard and on-demand data analysis platform was implemented.
  • Partnering across various stages of development, Curion streamlined follow-up testing for Productivity and Reformulations.
  • Curion built a foundation for a comprehensive, repeatable quality testing program.

Results

Curion empowers the second-largest North American grocery chain, unifying divisions for confident, efficient outcomes across a full strategic spectrum. Using Curion’s PXP model, this client leveraged the deepest spectrum of our partnership and benefits of a seamless transfer of knowledge, cost savings, and time.

ACROSS ALL STAGES:
Agile communication methods that allow easy, fast access to research studies.

STAGE 1

ExplorationXP

Division-level shopper insights were explored to point decision-makers in the right direction.

STAGE 2

DevelopmentXP

Hundreds of qualitative studies and quantitative product testing to enhance and improve knowledge of local markets and on-shelf products.

STAGE 3

ValidationXP

Brand health and quality testing across over 20 chains that impact over 2,000 grocery stores.

STAGE 4

CommercializationXP

Omni-channel marketing campaign development and testing that affect every touchpoint for consumers and employees.

STAGE 5

RenovationXP

Productivity testing to validate new vendors, ingredient changes, and cost reduction.