Our Approach
Our integrated research approach allowed us to fuel understanding and direction throughout each project stage.
Phase 1
Branding consolidation and quality control:
- Our team conducted 100 studies, thoroughly evaluating the retailer's product lines and consumer liking.
- We launched Home Use Tests (HUTs) to uncover consumer product interactions in their own environments.
- Additional studies were administered within our Consumer Centers.
Phase 2
Consumer experience and path to purchase
- Leveraging eye-tracking technology, we provided 30-minute shop-a-longs with consumers across the client's retail network.
- We mapped out consumers' navigation through stores to track their retail journeys and highlight key trends and patterns.
- Our team then conducted in-depth interviews with the same participants, illuminating critical insight into consumers' shopping mindsets.
Insights
Phase 1 Insights
Phase 1’s extensive research revealed a data-backed strategy informing consumer-aligned product line consolidation.
Phase 2 Insights
In Phase 2, we provided heatmap, statistical, and video assets illuminating the areas of the store which are best suited for visibility and identified the messaging most effective for capturing consumer attention and inspiring action.
Results
Our multi-phased partnership empowered a new era of brand awareness and consumer connection for the client, demonstrating the power of insights when applied to each stage of clients’ research journeys.
Our insights not only drove product excellence brand alignment but also highlighted opportunities to invite consumers into this updated narrative.
