Our integrated research approach allowed us to fuel understanding and direction throughout each project stage.
Branding consolidation and quality control:
Consumer experience and path to purchase
Phase 1’s extensive research revealed a data-backed strategy informing consumer-aligned product line consolidation.
In Phase 2, we provided heatmap, statistical, and video assets illuminating the areas of the store which are best suited for visibility and identified the messaging most effective for capturing consumer attention and inspiring action.
Our multi-phased partnership empowered a new era of brand awareness and consumer connection for the client, demonstrating the power of insights when applied to each stage of clients’ research journeys.
Our insights not only drove product excellence brand alignment but also highlighted opportunities to invite consumers into this updated narrative.