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Big Brands Rely on Her to Tell Them What Consumers Want

Keren Novack, president of Curion, was interviewed by Laura Bianchi, an editor of Crain's Chicago Business. "You can’t really understand a client’s objectives and solve problems without tasting or using a product."

Demystifying Consumer Emotion in the Restaurant industry

Because emotions are so subjective and difficult to quantify, understanding them as a driving force behind consumer decision-making requires a way to measure emotions accurately and reliably. American Psychologist James Russell created the Mood Circumplex of Affect, which has been proposed as a general model of human emotions. When our emotions are positive and deactivated, we may feel calm and relaxed. On the other hand, if our emotions are negative and deactivated, we are depressed and bored.

The Ingredients for Emotional Fast-Food Connection

The role of emotion in consumers’ quick-serve experiences becomes particularly relevant in the context of product-liking and consumer experience. Emotions are the neural glue that connects every facet of our human experience, including movement, memory, metabolism, thoughts, context, and sensations. Acting as gatekeepers to our conscious lives, emotions dictate what we pay attention to, help us prioritize information, and determine how we react.

‘Take pride in how far you’ve come. Have faith in how far you can go. But don’t forget to enjoy the journey’.

Inside the Famous Amos market strategy for its ‘Wonders From the World’ cookie line launch

“Part of the journey of relaunching the Famous Amos brand was to bring best-in-class ingredients to the consumer,” says Joey Kreger, client services director of Curion.

Female Leadership Perspectives

71% of Curion’s workforce is women, fostering a culture of mutual respect and building a better team, making space for questions and mistakes along the way. “It’s so important that everyone knows their worth and power within the company, and that happens through respect,” says Curion President Keren Novack.

Here’s why the future is female Women’s history month spotlight: Keren Novack

“It’s so important that everyone knows their worth and power within the company, and that happens through respect,” says Curion President Keren Novack.

Unpacking Consumers’ Post-Pandemic Packaging Priorities

Sustainability and consumer insights inform more functional packaging designs for foodservice and ecommerce due to COVID-19 behavioral changes.

Innovation Heats Up in Quick-Service Restaurant Industry

From reimagining their drive-thru capabilities and leveraging technology to add an additional layer of convenience, to capitalizing on influencer marketing and social media, post-pandemic QSRs are a hot-bed of innovation and opportunity.

New Life for LifeLabs™

As consumers rebuild their “normal” day-to-day lives, companies must reconstruct their understanding of how consumers interact with their products.

10 Iconic Brands Who Successfully Evolved Their Products

We’ve all experienced it. When we detect even the slightest change in our favorite products, it’s easy to feel annoyance or frustration.

Why Some Companies Want Everyone Back in the Office

"I am super passionate to get everyone back," said Sean Bisceglia, CEO of Curion.
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