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“Part of the journey of relaunching the Famous Amos brand was to bring best-in-class ingredients to the consumer,” says Joey Kreger, client services director of Curion.
71% of Curion’s workforce is women, fostering a culture of mutual respect and building a better team, making space for questions and mistakes along the way. “It’s so important that everyone knows their worth and power within the company, and that happens through respect,” says Curion President Keren Novack.
“It’s so important that everyone knows their worth and power within the company, and that happens through respect,” says Curion President Keren Novack.
Sustainability and consumer insights inform more functional packaging designs for foodservice and ecommerce due to COVID-19 behavioral changes.
From reimagining their drive-thru capabilities and leveraging technology to add an additional layer of convenience, to capitalizing on influencer marketing and social media, post-pandemic QSRs are a hot-bed of innovation and opportunity.
As consumers rebuild their “normal” day-to-day lives, companies must reconstruct their understanding of how consumers interact with their products.
We’ve all experienced it. When we detect even the slightest change in our favorite products, it’s easy to feel annoyance or frustration.
"I am super passionate to get everyone back," said Sean Bisceglia, CEO of Curion.
2020 is year that will go down in history as the start to a new revolution, the Innovation Revolution. COVID-19 has forced every sector of life to pivot and adapt in order to survive. Large scale abstract thinking and creativity are carving out new ways of solving problems. Old processes are being replaced sooner in the development cycle as R&D optimizes to increase companies’ bottom lines. Because consumer priorities have never been more mercurial, organizations must be able and ready to pivot on a moment’s notice.
“These days, consumers are switching to a more minimal approach and are making investments in brands they really care about. Brands who want to succeed in the modern beauty industry have to first recognize that and then act accordingly."
There’s no silver bullet that’s going to fix the economy and bring us back to where we were — we all have to just keep putting one foot in front of the other.
Sean Bisceglia shares why in-person research methodologies – from focus groups to category appraisals – are so important.