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How Grocery Shelves Became Fast Food’s New Battleground

Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move.

Is the Allure of the First Bite Still Good to the Last Bite?

Why does the first bite always taste best? Explore the science behind the "first bite phenomenon" and how Curion Score™ helps remove taste test bias in product insights.

Balancing the Risks of Innovation Action and Inaction

Learn how to balance innovation and risk with strategies to avoid stagnation, stay competitive, and drive business growth.

The snacks we grew up with are at risk of disappearing from shelves – if they haven’t already

Legacy CPG brands are disappearing as cost pressures, shifting consumer values, and ingredient regulations collide. What's driving the crisis, and what can brands do to survive?

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses

Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.

To win back consumers, food giants need to make better products

As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that better products (not deeper cost cuts) are the key to winning back consumer loyalty.

Redefining Innovation with the Power of Small Changes

Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market.

Aisle hopping: Why major food and beverage brands are entering new parts of the grocery store

Curion’s Tiffany Grube explains to Food Dive why understanding brand equity and consumer motivation is critical before expanding into new grocery store categories.

The Products We Grew Up With Are at Risk of Disappearing From Shelves – If They Haven’t Already

Discover how the triple threat of shifting consumer preferences, rising inflation, and increased regulatory scrutiny is putting beloved legacy products at risk.

Curion QDA: A Legacy of Innovation in Sensory Science

Discover the legacy and future of Curion QDA™, a groundbreaking method in sensory science developed at Stanford and refined over 50 years to measure true consumer perception.

Why Is No One Talking About Product?

CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth.

The Future of Beauty Innovation is in the Kitchen

Food-inspired ingredients are revolutionizing the beauty industry, blending clean beauty, functional skincare, and global ingredients to create innovative personal care products. Explore how food trends, sustainability, and culinary fusion are shaping the future of beauty.