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AI in Product Research: Are You Getting Better Answers, or Just Faster Ones?

AI in product research is moving fast. But faster isn't the same as better. Learn the real gap between speed and answers, and what it means for your next product decision.

A Turning Point for Human-Centered Consumer Insights at IIEX

Human-centered consumer insights took center stage at IIEX North America 2026, where brands like PepsiCo, Estée Lauder, and Rivian showcased how behavioral research, contextual design, and responsible AI are reshaping the future of product and market research.

Branded vs. Private Label: What 2,345 Consumers Said About Switching

Private label is winning more shelf space. Here's what 2,345 consumers said about branded vs. private label, and what your product must do to hold its ground.

Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights

Curion shares five perspectives from Quirks Chicago 2026, covering GLP-1 research impacts, AI in market research, packaging innovation, and what's driving smarter consumer insights decisions.

Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding

Emotional branding and consumer behavior explain why Peeps remain a cultural staple despite polarizing opinions. Curion's research of 19,000+ consumer responses reveals how nostalgia and tradition outrank taste in purchase decisions.

Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine

Nearly half of 50+ aged consumers say they make the final purchase decision in health, beauty, and food for their household, but 93% say the brand message misses its mark.

Straight from the Quirk’s Dallas 2026 Show Floor

Curion shares what we heard on the floor at Quirk's Dallas 2026, from AI and digital twins to the growing demand for speed, clarity, and real human connection in research.

The Home & Housewares Consumer Insights Brands Can’t Ignore in 2026

The Inspired Home Show 2026 revealed exactly what consumers want from home and housewares products, and where brands need to move next.

Here’s What America’s Largest Natural and Organic Products Event Taught Us

We walked the floor at Natural Products Expo West 2026. Here's what 70,000 attendees, 4,000+ brands, and three days of insight revealed about where CPG product development is heading.

What GLP-1 Is Teaching Restaurants About Menu Design

GLP-1 medications are changing how diners order. Curion data shows diners turning to kids’ menus and smaller portions, forcing restaurants to rethink menu design.

What We Learned at QRCA 2026

The Curion team shares key takeaways from QRCA 2026, including insights on AI moderation, acting techniques for moderators, and the future of qualitative research.

Curion Still Bets on Human Connections With Real People Over AI Assumptions in Product Testing​

Curion President Keren Novack talks in an interview on how she believes human truth still outperforms AI in product testing, and how emotion, context, and lived experience shape better decisions.