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A Better Way To Spill The Tea: A Controlled, Multi-Category Consumer Experiment To Assess Optimal Ways To Elicit Open Ended Feedback In Quantitative Surveys

Open-ended responses hold a distinctive power to unveil hidden insights that quantitative measures might miss. Curion ventured to explore the potential of modifying prompts for open-ended questions to influence the context of consumer responses. This research was selected by the Scientific Committee as a "Top Poster," representing the top 10% of all research presented at Pangborn 2023, showcasing its outstanding contribution to the field.

A Holistic Approach To Product Development Based On Emotion: A Skincare Example

Two leading factors - fragrance and skinfeel - behind consumer experience have the power to dictate whether a product is embraced or discarded. Research consistently reveals that positive emotions heighten product appeal, while negative feelings deter consumer interest. Blue California partnered with Curion to dive into the emotional landscape of skincare, guided by Russell's Circumplex Model, a large library of fragrance descriptors that formed the foundation for understanding consumer emotions.

The Importance Of Fragrance In Signaling Consumer Emotions Product Effectiveness & Supporting Product Development

While liking is crucial, it's only the tip of the fragrance iceberg. Companies are realizing that fragrance can be harnessed to communicate a range of emotions and functional benefits, thereby amplifying the impact of their products. The collaboration between Blue California and Curion dives deep to understand how leveraging fragrance-emotion relationships can revolutionize product development.

Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults

Imagine the task of designing a mac and cheese that both kids and adults savor. Each demographic brings unique preferences and sensitivities, making the challenge complex yet rewarding. The goal is not merely to build flavors but to orchestrate a winning product that resonates with every age group. The Kraft Heinz Company and Curion embarked on a mission to unlock the secrets of the perfect mac and cheese for all, using Curion’s Quantitative Descriptive Analysis (QDA®).

Using Claim Substantiation for Product Strategy for B2B and B2C Brands

Staying ahead isn't just about innovation—it's about proving your product's worth. This brand stepped onto the stage, determined to showcase their products’ superiority over rivals. Their objective? To empower both B2B and B2C brands with compelling claims that would resonate with consumers and industry peers alike.

A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric

The heart of Curion Score™ lies in its individualized, calculated nature. Through a series of normalization calculations, it seamlessly replaces traditional liking in analytical methods. This shift in interpretation – from "liking" to "product performance" – is pivotal in understanding how a product truly resonates with consumers.

A Splash of Flavor in Product Testing Excites New Developments in Beverages for Gen Z Consumers

Curion's innovative solution, BluePrint, captures consumer input with agility at the beginning of development. This solution is a consumer co-creation approach that elevates traditional product testing to an interactive and insightful experience. Kraft Heinz, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that consumers love.

10 Sensory Revelations That Can Reshape Consumer Experiences

The world of sensory science is experiencing a dynamic transformation. From diverse solutions that bridge the gap between data and emotions, to the thoughtful considerations behind product testing with children, these trends signal an industry poised for innovation.

Compelling Restaurant Consumers Through Sensory Connections

How, exactly, do our five senses stimulate our desire for quick-service eateries, and affect our emotions as a result? When consumers are immersed into the restaurant experience, sensory stimulations are impacted, sometimes without even realizing it. In the order of how we’d experience these stimuli (sight, smell, sound, touch, and finally taste), concepts and strategies are outlined that can lead to winning solutions for quick-service restaurants.

Consumer Emotions Sizzling With Excitement Around QSRs

Sensory and emotional profiling provides nuanced, multi-faceted insight into consumers’ emotional experiences, highlighting opportunities to increase guest connection, brand loyalty, and repeat purchases. When quick-service brands leverage their understanding of consumers’ emotional responses to their products, they can connect to diners on a deeper level and provide solutions to important consumer needs.

Michael Nestrud, PhD, On 5 Things You Need To Create a Successful Food or Beverage Brand

As a part of Authority Magazine's series called “5 Things You Need To Create a Successful Food or Beverage Brand”, Michael Nestrud, PhD VP, Strategic Accounts, dug in with impactful answers. "You should have enough knowledge about the purchaser of your product to create a vignette about them. Who are they? Why do they need this product? What similar products do they use? How often will they buy it? What types of shops will they find it at? Very rarely do brands use classic demographics as their primary targets anymore. Now it’s all about targeting behavior and beliefs."

Various testing methods and tools help producers refine snack and bakery products and processes

Launching a new snack or bakery product line is a significant investment—in terms of financial outlay, time put in, resources expended, and other factors. Snack Food & Wholesale Bakery interviewed Curion's Director of Client Services, Rachel Orona, as she answers thought-provoking questions to learn more about developing and testing prototypes in snack and bakery environments.
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