Article published in Cosmetics & Toiletries Magazine
Authored by: Rachel Grabenhofer, Cosmetics & Toiletries, with Andrew Livermore, Ph.D., Curion, and Jo Smewing, Stable Micro Systems Ltd.
According to a report by Future Market Insights (FMI), the sensory modifier market in general is projected to reach ~US $6.09 billion in 2024, and in ten years (i.e., by 2034), it will expand at a CAGR of 5.1% to reach nearly $9.98 billion. Of all the applications for sensory modifiers — including personalized environments, virtual and augmented reality, and health care and pharmaceutical treatments cosmetics are primarily escalating demand, which emphasizes their importance to enhance product appeal and sensory experience.
There’s a much bigger picture to the overall product sensory experience, however, encompassing facets of sustainability, personalization, inclusivity and multisensory input — many of which could be powered by AI. These are revealed as follows by industry experts and further insights from FMI.
Article headlines:
- Clean Label and Sustainable Yet Effective
- Holistic, Multisensory Experiences
- AI and Inclusivity in Testing
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
