Annotation 2023-03-07 130645

Quick Serve Restaurants

Curion's interactive focus group sessions helped a multinational QSR discover key attributes and consumer preferences to help streamline their chicken sandwich product user journey, realizing that moving forward with the simplest design allows big wins for the client.
A large QSR company analyzed their chicken sandwich alongside their competition’s iterations to uncover opportunities to optimize and produce a higher quality product. To understand in a measurable, actionable capacity what differentiated our client’s product from their competition, we leveraged our Quantitative Descriptive Analysis sensory attributes that drove the liking of each QSRs sandwich, effectively and accurately pinpointing the “why” behind consumers’ decision-making method.
Papa Johns took a deep dive into the minds of stuffed crust-lovers to identify consumers’ stuffed-crust priorities, product performance differentiators, and opportunities for communication optimization.