Papa Johns gets to know their stuffed-crust lovers

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Unlock potential with consumers’ stuffed-crust priorities
Papa Johns took a deep dive into the minds of stuffed crust-lovers to identify consumers’ stuffed-crust priorities, product performance differentiators, and opportunities for communication optimization.


Papa Johns’ reformulation of their stuffed-crust communication strategy to focus on crust lovers’ priorities.

Our Approach


While crust may be the star of the show for this pizza, the cheese is equally important to these stuffed-crust lovers.


The combination of stuffed-crust and Papa Johns’ signature garlic dipping sauce provides a unique opportunity to delight consumers. 



The insights from the research combined with the collaborative effort of the Papa Johns’ team helped drive a better understanding of the potential of stuffed crust.