Our Approach
Curion conducted a CLT that dug deep into a single major attribute on a complex product.
Step 1
Recruit
Curion carefully screened and recruited 150 participants that identify as client’s brand lovers and heavy users.
Step 2
Prep
All control and test products were prepared at the client’s local QSR location and delivered to Curion’s testing facility to replicate a similar in-home delivery experience.
Step 3
Sight Evaluation
Participants visited visual stations to evaluate the full-build pizza products with a focus on the key pizza topping ingredient.
Step 4
Taste Evaluation
Participants tasted various full-build pizza products from the current supplier and alternative suppliers.
Insights
- The key ingredient from all the alternative suppliers showed higher purchase intent than the current supplier.
- Results from alternative suppliers also show a boost in overall product satisfaction, creating a more superior pizza.
- Two new suppliers stood out as potential alternatives, scoring higher than parity across visual, texture, and taste attributes.
Results
With surprising results that their current supplier’s product is underperforming against several alternatives, the client used the results from Curion to work with their current vendor to optimize the overall product profile of the key ingredient, leading to an improved product and consumer experience.
Two new partnerships with alternative suppliers have also been identified that can successfully create equally superior products in preparation for high product demand.
